"The project created a trove of valuable insights about the behaviours and future social opportunities within the emerging mindfulness marketplace. Additionally Andthen’s future-oriented design approach has given us a framework to better understand our current work as well as the basis of how we develop new products in the future."
The design opportunities and concepts which were proposed at the end of the project have been de-risked through a round of prototyping and testing, and may be incorporated into an innovation pipeline. Beyond these specific concepts, we have also created a template for Mindfulness Everywhere to supplement their core products by building out more formal medium and long-term innovation cycles.
The body of knowledge generated throughout the research phase of the project has been assimilated into other parts of Mindfulness Everywhere’s business — new terms to describe concepts, challenges, pain points, or types of meditator introduced throughout the project have now been assimilated into the company’s shorthand.
Our emphasis on embedded learning throughout the project has developed Mindfulness Everywhere team’s way of working, introducing them to human-centric, systems-centric and futures oriented approaches to innovation, even inspiring one team member to pursue a Masters degree in Design Innovation and Service Design.
"The project was so impactful that it inspired one of my team to actively look to deepen their own design skills as part of his career development."