Our areas of work

UNDERSTAND

We investigate people’s behaviours, attitudes, and beliefs, while anticipating changes to the worlds they inhabit, generating insight which drives innovation. 

EXPLORE

From building speculative scenarios, to building low-fi prototypes, we use research findings to explore, test, and reflect on a range of solutions to an innovation challenge. 

TRANSLATE

We make sense of research, translating learnings into actionable insight, while using our visual capabilities to clearly and attractively communicate project outputs to the right people.

UNDERSTAND

USER RESEARCH

Deep ethnographic research with users or target groups, identifying pain points, unmet needs, behaviours, beliefs, and attitudes, and capturing these using experience mapping and personas. 

EXPLORE

SCENARIO BUILDING

(Co-)Producing, visualising and analysing a series of possible future scenarios around a particular theme, challenge, innovation, or organisation. 

TRANSLATE

STRATEGY

Translating learnings into effective strategies which detail recommended approaches to product, service, brand, policy or organisational development and delivery.

UNDERSTAND

INDUSTRY FORESIGHT

Identifying and anticipating the consequences of weak signals of social, political, economic, and technological change which may disrupt an industry over time.

EXPLORE

CO—CREATION

Delivering collaborative workshops or sessions with users to convert research insight into design concepts (such as products, services, experiences, policies or brands).

TRANSLATE

EXPERIENCE VISIONING

Creating inspirational visions for the future of an innovation, organisation or theme, to focus efforts on a common and compelling purpose.

UNDERSTAND

LITERATURE REVIEW

Reviewing current research, thinking and knowledge on a specific topic from academic journals, to industry podcasts. 

EXPLORE

USER TESTING

Iterative testing of design concepts with users or target groups using ‘quick-and-dirty’ prototypes.

TRANSLATE

PROPOSITION DESIGN

Developing simple, distinctive and credible propositions that offer value to companies, customers and partners.

UNDERSTAND

BRAND ANALYSIS

Analysing brand-customer fit, and identifying opportunities in existing markets for new brand offerings.

EXPLORE

VISION TESTING

Testing long-term strategic directions and organisational visions with users or target groups.

TRANSLATE

COMMUNICATION

Developing assets and communication tools to help make strategies tangible, and help them take root within an organisation.

UNDERSTAND

CAUSAL ANALYSIS

Investigating the root cause of a problem, by using systems mapping to identify points of friction and disconnect between stakeholders. 

EXPLORE

IDENTIFYING VALUES

Engaging with an organisation’s mission, vision and community to build a set of guiding values. 

TRANSLATE

CAPABILITY BUILDING

Helping organisations develop tools, processes, manifestos and frameworks to up their game, and better manage innovation.  

UNDERSTAND

USER RESEARCH

Deep ethnographic research with users or target groups, identifying pain points, unmet needs, behaviours, beliefs, and attitudes, and capturing these using experience mapping and personas. 

UNDERSTAND

LITERATURE REVIEW

Reviewing current research, thinking and knowledge on a specific topic from academic journals, to industry podcasts. 

UNDERSTAND

BRAND ANALYSIS

Analysing brand-customer fit, and identifying opportunities in existing markets for new brand offerings.

UNDERSTAND

INDUSTRY FORESIGHT

Identifying and anticipating the consequences of weak signals of social, political, economic, and technological change which may disrupt an industry over time.

UNDERSTAND

CAUSAL ANALYSIS

Investigating the root cause of a problem, by using systems mapping to identify points of friction and disconnect between stakeholders. 

EXPLORE

SCENARIO BUILDING

(Co-)Producing, visualising and analysing a series of possible future scenarios around a particular theme, challenge, innovation, or organisation. 

EXPLORE

CO—CREATION

Delivering collaborative workshops or sessions with users to convert research insight into design concepts (such as products, services, experiences, policies or brands).

EXPLORE

EXPLORE

VISION TESTING

Testing long-term strategic directions and organisational visions with users or target groups.

EXPLORE

IDENTIFYING VALUES

Engaging with an organisation’s mission, vision and community to build a set of guiding values. 

EXPLORE

IDENTIFYING VALUES

Engaging with an organisation’s mission, vision and community to build a set of guiding values. 

TRANSLATE

STRATEGY

Translating learnings into effective strategies which detail recommended approaches to product, service, brand, policy or organisational development and delivery.

TRANSLATE

EXPERIENCE VISIONING

Creating inspirational visions for the future of an innovation, organisation or theme, to focus efforts on a common and compelling purpose.

TRANSLATE

CAPABILITY BUILDING

Helping organisations develop tools, processes, manifestos and frameworks to up their game, and better manage innovation.  

TRANSLATE

PROPOSITION DESIGN

Developing simple, distinctive and credible propositions that offer value to companies, customers and partners.

TRANSLATE

COMMUNICATION

Developing assets and communication tools to help make strategies tangible, and help them take root within an organisation.

A flexible way of working that maximises communication, collaboration, and learning.

Our small team is extremely flexible, and we like to establish ways of working with our partners that maximise collaboration and embedded learning, while minimising inefficiencies due to missed lines of communication. Our core team is responsible for managing and delivering projects, and we leverage our diverse network of collaborators to deliver work with added capabilities and specialised expertise.
Find out more about us
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