The impact of good early-stage design can be felt across the whole lifecycle of a project

Most projects fail due to issues that should be addressed early. By truly understanding the challenge you’re approaching, and having a clear vision for your initiative, decision making, and progress is simple. 

Where we flourish

Call it what you will — the Discovery or the Pre-Discovery phase, Opportunity Scoping, Exploration, or something else — we can all agree that the early stages of innovation are messy. This is where we get stuck in, helping you to navigate the ambiguities of bringing something new into the world.

Innovation challenges rarely exist only in the ‘now’.

Keeping one eye on today and one eye on tomorrow, our approach helps you make decisions that will stand the test of time. 

Seeing clearly with shared understanding

Successful innovations are built on strong foundations. Understanding people’s behaviours and needs is a key piece of this puzzle, but it’s also important to look ahead and to identify their aspirations and worries by asking the question — ‘what future do you want to inhabit?’ 

Participatory Futures
Identifying Values

Building alignment with vision and purpose

To align a team, you need a powerful story. A story that describes the future you want and can mobilise people to work towards a common goal. 

Scenario Building
Vision Design
Concept Development
Speculative Design

Creating intent and a plan of action

There’s no point having great ambition without any idea of how to get there — every vision needs a strategy. One that not only charts a path forwards but that also helps each of us understand our role in bringing about the future we want.

Product and Service Strategy
Brand Strategy
Assumption Testing