Andthen is a design strategy studio.

We blend design research with futures thinking to help organisations navigate the challenges of early-stage innovation.

Understanding Now, Anticipating Next

Human-centered design excels at building a deep level of understanding about the ways people behave right now, but design challenges are often complex, ever-changing, and rarely do they only exist in the ‘now.’ We believe that to innovate effectively, we must blend the mindset of the futurist with that of the designer, by not only looking to understand what’s happening now, but also by anticipating change over time.
we've worked with
SELECTED CLIENTS

Understand

We investigate people and their contexts in order to help you understand their behaviours, beliefs, values, and needs, and most importantly identify how these are changing.

Opportunities and Idea Development

We define opportunities and understand constraints, so we can develop new game-changing propositions and business cases.

Vision

We create compelling, experiential visions of your future to help you mobilise, empower, and define purpose.
FEATURED CASE STUDY

Building a design manifesto for Mindfulness Everywhere

With the common rhetoric of the ‘digital detox’ and ‘switching off’, there is an assumption that mindfulness and technology are mutually exclusive. Challenging this assumption, this project built a manifesto for designing technology which takes care of the people who use it.
FEATURED CASE STUDY

Building a future-oriented design manifesto for Mindfulness Everywhere

With the common rhetoric of the ‘digital detox’ and ‘switching off’, there is an assumption that mindfulness and technology are mutually exclusive. Challenging this assumption, the project built a manifesto for designing technology that takes care of the people who
use it.
READ MORE

Core team

Santini Basra

DIRECTOR

Lizzie Abernethy

Designer

Associates

Lewis Just

Associate

Will Brown

Associate

Core team

Santini Basra

DIRECTOR

Lizzie Abernethy

DESIGNER

Associates

Lewis Just

Associate

Will Brown

Associate
From the blog

Is ‘trend’ a dirty word?

My internal struggle with all that is ‘trendy.’
READ MORE
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