Andthen is a design strategy studio.

We blend design research with futures thinking to help organisations navigate the challenges of early-stage innovation.

Why us, Why now

Human-centered design excels at building a deep level of understanding about the ways people behave right now, but design challenges are often complex, ever-changing, and rarely do they only exist in the ‘now.’ We believe that to innovate effectively, we must blend the mindset of the futurist with that of the designer, by not only looking to understand what’s happening now, but also by anticipating change over time.
we've worked with
SELECTED CLIENTS

AREAS OF WORK

Understand

We investigate people’s behaviours, attitudes, and beliefs, while anticipating changes to the worlds they inhabit, generating insight which drives innovation.

Explore

From building speculative scenarios, to building low-fi prototypes, we use research findings to explore, test, and reflect on a range of solutions to an innovation challenge.

Translate

We make sense of research, translating learnings into actionable insight, while using our visual capabilities to clearly and attractively communicate project outputs to the right people.

SELECTED CASE STUDIES

User Research | User Testing | Strategy

Identifying innovation opportunities in the next phase of the mindfulness industry. 

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Scenario Building | Co-design | Vision Testing

Co-designing a values-based vision and strategy for the future of digital education at the University.

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User Research | Brand Analysis | Strategy

READ MORE

User Research | User Testing | Strategy

Identifying innovation opportunities in the next phase of the mindfulness industry. 

READ MORE

Scenario Building | Co-design | Vision Testing

Co-designing a values-based vision and strategy for the future of digital education at the University.

READ MORE

User Research | Brand Analysis | Strategy

READ MORE
SEE MORE OF OUR WORK

Core Team

Santini Basra

DIRECTOR

Lizzie Abernethy

DESIGNER

Freyja Harris

JUNIOR DESIGNER

Associates

Will Brown

Associate

Lewis Just

Associate

Core team

Santini Basra

DIRECTOR

Lizzie Abernethy

DESIGNER
Freyja Harris
JUNIOR DESIGNER

Associates

Will Brown

ASSOCIATE

Lewis Just

ASSOCIATE
From the blog

De-Privileging the Future

Why thinking about the future has been an act of privilege, and what to do about it now.
READ MORE
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